Good Swim

Good Swim Fish House is an experiment in design sans tropes. Loathe to see another seafood restaurant clad in lobster illustrations and ship motifs, I was interested to see what the results would be using a more indirect approach. 

The subtle movement of water is referenced throughout the identity, with bold typography choices keeping it from feeling too saccharine. A fresh take on the blue typically seen in this space adds a dose of airiness, with a modern black-and-cream combination giving the overall design a city feel. 

year: 2017 | industry: restaurant

services: naming, brand identity, web design (personal project)